Philippe Roll was the first to take the microphone and explained his SUR+ project. SUR+ wants to reduce food waste in the agricultural sector. They do so by connecting supply and demand of the fruit- and vegetable surplus through an app. This communication channel promotes awareness and collects data about food waste within the agricultural business. Through SUR+ they want move the priority from efficiency and price to inclusiveness.
SUR+ pitched about their biggest concern, namely offering an adequate logistic solution. In most cases neither the restaurants or the farmers seemed to be the designated partaker to ship the products. The audience replied on how to get in contact with some regular distributors, same saw a solution in social networks like BlaBlaCar.
Meanwhile SUR+ has been named Radical Innovator 2016 (Vrij Nederland, Kennisland & VandeJong) and they won the Ambitie2020 challenge of MVO Nederland.
The Roots – Breakdance Competition
Second in line was Christian Boscheri of wedoHIPHOP. The Roots is a Breakdance competition where crews are assembled according to their cultural background and battle against each other. The idea is to gather dancers from all over Europe to represent their parents’ countries (e.g. Suriname to Indonesia, Curacao, Somalia). Through video’s that are shot over the weekend, they also create an online connection with the dancers in the respective countries. The Roots also connects with the multi-cultural environment of Eindhoven. Christian had several questions for the public which led to a discussion focused on how to connect all the different cultural groups in Eindhoven.
Mark Stoetzer and Daphne Rieken of The Loop gave a demonstration. Their project is about how art experiences can be shared. They use sense technology that reads personal data like a heartbeat and subsequently transform that information into the pulsation of colours in a lamp. Their aim is to design an interface between viewer and technology that enriches this experience, allowing meaningful and/or creative follow-up to emerge. A dilemma that follows is how to devise such technologies that allow human and machine interfaces to explain, give meaning and accommodate the interaction between art and the observer. The public connected The Loop to several other companies and artists – so new connections were undoubtedly made.